Resume

Amy Folkestad

Technical Leader, Strategist & Data Scientist

Impact: As a technical strategist with 10+ years of experience in analytics, I leverage expertise in data science and statistics to transform complex challenges into actionable insights that drive product innovation and enhance user experiences

Skills: Leadership, Management consulting, Product management, Change management, Executive presentations, Business & data analytics, Visual storytelling, Data science, Process improvement, User analytics, Statistical analysis, Machine learning

Professional Experience

Senior Business Analyst

BLN24 | Census Bureau | Remote | June 2024 – Present

• Managing user analytics for the Census Bureau, leading user research and sprint planning for the web analytics team (Google Analytics, GA4/GSC)
• Establishing measurable analytics goals to inform annual planning and improve cross-functional collaboration and define the digital content roadmap

Enterprise Data & Business Analyst

Stanley Consultants | Centennial, CO | January 2023 – October 2023

• Created the first complete applicant tracking process that pioneered the use of a custom field to link candidate data to the hired employees
• Implemented a process to intake report requests and follow them through completion efficiently (PowerAutomate, Sharepoint, ServiceNow)
• Architected a value-driven approach that tripled the engagement with enterprise reporting

Entrepreneur, Analyst, and Digital Content Manager

Design Web Design Studio | Centennial, CO | January 2013 – January 2023

• Transformed business goals into reality by managing analytics and digital strategy campaigns for over 100 clients, including 6 mid-large size firms and one Fortune 500 company
• Lowered technology costs by 55%, researching more affordable solutions and identifying inventive ways to augment existing technologies (Zapier, CMS)
• Increased web traffic by 239% for a commercial excavator while refining their online presence to attract large commercial projects. Optimized content through user analytics and keyword strategies, reducing irrelevant residential inquiries and driving aligned customer leads.
• Contributed to a 32% increase in revenue by optimizing digital content and ads towards the client’s ideal demographics, resulting in higher conversion rates from customer inquiries (Google analytics)
• Optimized Azure storage use through data analysis and modeling, clarified data processes for data engineers with ERD diagrams and presentations (MosaicCo)
• Stopped a potentially expensive eCommerce attack by blocking the offending IP addresses and programming logic settings to intercept future hackers proactively (Authorize.net)
• Digital product management through strategic roadmaps, value based feature prioritization, and maintaining relationships between network of freelancers

Technical Skills

Jira, Asana, ServiceNow: Project management, agile and waterfall, IT support, operations, sprint planning

PowerPoint, Excel, SharePoint: Communication, visual storytelling, data and business analysis, stakeholder alignment, roadmaps, status updates

Lucidchart, Miro, Visio: Design thinking framework, collaboration, process improvement, gathering requirements

Google Analytics (GA4, GSC): User analytics, search engine optimization, A/B testing, marketing research

Adobe Creative Suite: Infographics, branding, marketing (technical manuals, trade show displays), graphic design

Python, R: Data science, machine learning, modeling, statistical analysis

SQL, JSON: Data analysis & optimization, data transfer

Azure, AWS: Cloud computing, data storage, networking, IAM (identity and access management), security, DNS

Tableau, PowerBI: Data visualization

GitHub: Version control

Html, CSS, PHP: Website development

PowerAutomate, Zapier: Automation of tasks to improve efficiency and ensure robust event response

Deltek: Resource management & compliance