Amy Folkestad

Technical Leader & Data Engineer

Impact: Technical leader who designs data infrastructure and products that enable data-driven decision-making across engineering organizations. With expertise spanning data architecture, analytics, and statistical modeling, transforms complex data into consumable products that accelerate innovation and strategic execution.

Professional Experience

MTS Data Engineer

AMD  | February 2026 -present

• Architecting flexible data products and frameworks that enable engineering metrics to be ingested and leveraged across diverse analytical tools and workflows

Senior Data Scientist

BLN24 | Booz Allen | NFIP Contract | October 2025 -January 2026

• Developed a regression model to predict floodplain development patterns, incorporating socio-economic, demographic, and policy variables to quantify key drivers.
• Engineered an ETL pipeline to transform over 7,500 Excel sheets into a scalable relational database, enabling flexible querying of geospatial data and other county level metrics for statistical analysis (SQL, Python, R).
• Developed a novel index to quantify pressure balance between floodplain and non-floodplain land use, establishing a critical response variable to support broader expansion.

Lead User Analytics Analyst

BLN24 | Census Bureau Contract | June 2024 – June 2025

• Architected and implemented a quarterly analytics framework that synthesized search data, customer feedback, and engagement metrics, delivering executive insights that drove strategic decision-making across product development and customer experience.
• Diagnosed and resolved a high-impact indexing error, boosting visibility for 215 key landing pages and driving a 68.2% increase in new users within one month (Bing Webmaster Tools, Python, SEO analytics).
• Partnered with Data.census.gov product owner to translate AI readiness research into actionable generative AI search engine optimization strategies and web analytics implementations for Census.gov.
• Created a data analytics process extracting user behavior patterns from URL parameters, informing Census Business Builder product updates and identifying $1.56M in annual savings (Python, GA4).

Enterprise Data & Business Analyst

Stanley Consultants | January 2023 – October 2023

• Solved a multi-year HR data integration challenge, designing comprehensive data architecture integrating full employee lifecycle and historical tracking, reducing admin time by 40 hours per month and enabling strategic retention analysis (UKG, SQL).
• United the VP of Operations and Chief of HR on retention methodology, using statistical analysis and data visualization to align leadership on calculation standards and enable the company’s first unified workforce analytics reporting.

Founder & Digital Strategy Consultant

Denver Web Design Studio | January 2013 – January 2023

• Completed 6-month contract with Mosaic Co (Fortune 500 mining company), conducting extensive SQL analysis of their Azure environment to identify data architecture simplification opportunities (Azure, SQL).
• Directed digital strategies for 15+ key clients, integrating content marketing and web optimization to drive measurable growth across wellness, technology, and B2B industries. (WordPress, Drupal, Google Analytics).
• Enhanced conversion rates by up to 50% through systematic A/B testing of content and UX elements, optimizing customer engagement (Facebook and LinkedIn ads, Google Analytics).
• Prevented security breaches by implementing proactive eCommerce attack countermeasures. (Authorize.net)
• Partnered with entrepreneurs as strategic advisor, leveraging Google Analytics and marketing research to deliver search optimization strategies and customer behavior analysis that drove measurable revenue growth, including one client achieving a 30% revenue increase through improved customer targeting.

Adobe Instructor

Arapahoe Community College | February 2010 – October 2017

• Designed and led professional development courses for the workforce and community program.
• Taught the fundamentals of Photoshop and Lightroom to empower students to reach their personal and professional goals through the use of Adobe’s Creative Suite.

Lego Tableau Dashboard

Technical Skills

Data Science & Analytics: Python, R, SQL, Statistical modeling, machine learning, Linux

Business Intelligence: Tableau, PowerBI, Excel, Google Analytics (GA4, GSC)

Cloud & Infrastructure: AWS (Certified), Azure, JSON, APIs

Project Management: Jira, Asana, ServiceNow, Sprint planning, Agile methodologies

Design & Communication: Adobe Creative Suite, Data visualization, Executive presentations

Motion graphics sample | Adobe Premiere Pro

Certificates

AWS Certified Cloud Practitioner
Machine Learning & AI | UC Berkley
Excel & Tableau | Maven Analytics