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Amy Folkestad
Technical leader & data engineer
Impact: Technical leader who designs data infrastructure and interactive analytics to inform engineering workflows and program decisions across AMD. Experienced in statistical modeling and data architecture on five database platforms, leads with curiosity to build agentic analytics systems that scale engineering expertise.
Connect on LinkedIn →Professional experience
MTS Data Engineer
AMD | February 2026 - present
- Replaced manual Excel tracking with a Power BI Timing Metrics dashboard within 60 days. Quadrupled project coverage by month 4, ranking in the top 1% by views among 4,162 organization-wide reports. Data visibility changed how leadership managed an active CPU program.
- Architected normalized Postgres infrastructure for project and tile properties, reducing complex project logic to a single parameter for data applications.
- Published three EazyBI dashboards with custom JavaScript dimensions, tracking RTL and DV bug metrics as milestones approach. Wrote functional bug formulas that leaders used to standardize reporting across programs.
- Built a React and Django power tracker for a suite of CPU programs. A toggle between the Enterprise Data Warehouse and reporting database visualizes where source ingestion differs.
- Designed and built a Context database, migration process, and update scripts. The context tables replaced stale YAML files of project and component properties scattered across dozens of locations.
BLN24 | Government analytics leadership and statistical analysis
Senior Data Scientist
FEMA flood insurance program, Booz Allen sub-contract | October 2025 - January 2026
- Developed a regression model to predict floodplain development patterns, incorporating socio-economic, demographic, and policy variables to quantify key drivers.
- Engineered an ETL pipeline that transformed 7,500+ Excel sheets into a scalable relational database. It enables flexible queries of geospatial data and county-level metrics for statistical analysis (SQL, Python, R).
- Developed a novel index to quantify pressure balance between floodplain and non-floodplain land use, establishing a critical response variable to support broader expansion.
Lead User Analytics Analyst
U.S. Census Bureau | June 2024 - June 2025
- Architected and implemented a quarterly analytics framework that synthesized search data, customer feedback, and engagement metrics. Its executive insights drove decisions across product development and customer experience.
- Diagnosed and resolved a high-impact indexing error affecting 215 key landing pages. The fix drove a 68.2% increase in new users within one month (Bing Webmaster Tools, Python, SEO analytics).
- Partnered with Data.census.gov product owner to translate AI readiness research into actionable generative AI search engine optimization strategies and web analytics implementations for Census.gov.
- Created a data analytics process that extracted user behavior patterns from URL parameters. It informed Census Business Builder product updates and identified $1.56M in annual savings (Python, GA4).
Enterprise Data & Business Analyst
Stanley Consultants | January 2023 - October 2023
- Designed HR data architecture and governance that integrated the full employee lifecycle with historical tracking. It cut admin time by 40 hours a month and enabled strategic retention analysis (SQL).
- Resolved a multi-year disagreement between the VP of Operations and Chief of HR on retention and turnover methodology. Identified their underlying goals, visualized calculation options, and presented research that led to data-driven consensus and the company’s first unified workforce analytics.
- Developed JSON-based branding templates for Power BI reports and researched how teams used their dashboards. Data visualization engagement tripled, and analytics adoption grew enterprise-wide.
Founder & Digital Strategy Consultant
Denver Web Design Studio | January 2013 - January 2023
- Completed a 6-month contract with Mosaic Co, a Fortune 500 mining company. Ran extensive SQL analysis of their Azure environment to find data architecture simplification opportunities (Azure, SQL).
- Enhanced conversion rates by up to 50% through systematic A/B testing of content and UX elements, optimizing customer engagement (Facebook and LinkedIn ads, Google Analytics).
- Advised 15+ clients on digital strategy, using Google Analytics and market research to guide search optimization and customer targeting. One client grew revenue 30%.
Adobe Instructor
Arapahoe Community College | February 2010 - October 2017
- Taught Photoshop and Lightroom in the workforce and community program, and published video lessons on YouTube.